Meals against Jet-Lag
TUI is aiming to tackle jet-lag once and for all with a new, food-focused campaigned created in partnership with HelloFresh and nutritionist Elly Kaldenberg.
Developed by creative agency The Family Amsterdam, ‘Meals Against Jet Lag’ will look to help holidaymakers fight one of their biggest scourges through a tailored nutrition plan.
Inspired by insight from Chicago-based Northwestern University that jet lag can be effectively managed with bespoke nutritional advice, the campaign will give travellers a step-by-step guide by Kaldenberg on how to use HelloFresh meals to counter its effects.
- Creative Director Ed van Bennekom
- Agency Producer Mark van Calcar, Eveline Herklots
- Director Bas Goossens
- Producer Lieve Claessens
- DOP Bob Alkemade
- Gaffer Thomas Kool
- Best Boy Laurens Witte
- AC Jan van der Weert
- MUAH Pam Stinis, Alina Stefan
- Actors Elsemiek Hoevens, Mimoun Boulfich