Web series for the Rotterdam education campaign called Onderwijs010. The campaign is trying to attract more teachers to the town of Rotterdam.
In “Onderweg met…” we interview teachers on their daily commute from home to school and ask them questions on the state of education and how they see their role in society.
The first results in the effectiveness of these videos are promising: teachers share these as conversation starters about the state of education in the city. It also helped boost the amount of visitors on the campaign website.