Invite new and existing clients to start using their online platform. That’s what Dutch pension institution BeFrank wanted to achieve with a personal video, sent to clients by e-mail. Our in-house director Bas Goossens chose for a straightforward approach with presenter Wouter Braaf directly addressing the viewer in a no-nonsense fashion befitting BeFrank’s communication strategy. In the videos – one for existing clients, the other for new clients – a presenter invites the viewer to start using BeFrank’s online platform. With StoryTEQ’s personalised video platform, we were able to render a specific video for every client, making the video message personal and more effective.