G-Star RAW x Stephen Jones
Master milliner Stephen Jones combines his legendary craftsmanship with the denim expertise of G-Star RAW to collaborate on an innovative headwear collection. The capsule will feature 5 Haute Couture hat pieces and 2 ready-to-wear limited editions including a bucket hat and baseball cap.
The G-Star x Stephen Jones collection features five couture denim designs. Each exclusive piece shows the exquisite craftmanship from both collaborators, all created in a responsible cradle-to-cradle fabric. Taking inspiration from Jones’ earlier couture creations, the hats become supersized in denim without overlooking any of the intricate, luxury details. In addition, two ready-to-wear hats complete the collection, taking inspiration from classic streetwear styles that boast global popularity; the bucket hat and baseball hat. Both limited edition, ready-to-wear pieces will be available on December 1st via g-star.com.
Additionally, a short documentary has been filmed in Jones’ atelier in Covent Garden, London. The film will not only give a rare insight into his atelier, creative process and ground-breaking designs but also gives a glimpse of his rebellious past and status within the high fashion world. And it seems that the anarchist attitude of Jones’ pushes the limits of denim design once again, turning denim streetwear into Haute Couture. Whilst the audience receives an insight into the designer’s life, learning how he became the legendary milliner he is today.
- Client G-Star RAW
- Agency The Family
- Creative director Joris Kuijpers
- Agency producer Fione van Wijk
- Director Bas Goossens
- Camera Bas Goossens
- Sound recordist Alex Hanton Rhys
- Spark Charles Power